Why Exhibit?
Where Brands Grow
Beyond Borders
.
Building on the remarkable success of previous editions, BIGSABAH Sale 2025 is set to reach new heights — welcoming an even broader mix of vendors, from celebrated local icons to renowned global brands. As Sabah’s leading lifestyle and retail showcase, the event offers a dynamic platform for entrepreneurship, creativity, and community connection — where local excellence meets global reach, and businesses recharge across markets and go beyond borders. More than just a sale, it reinforces Kota Kinabalu’s rising position as a regional hub for trade and cultural exchange. Whether you’re launching a brand, expanding your market, or building stronger regional ties, this is where visibility, opportunity, and growth converge.
BIGSABAH Sale 2024 Post Show Report
PROJECTED VISITORS
50,000+ Shoppers in 3 Days Families, domestic travellers, micro retailers, café buyers, sourcing agents
EXHIBITOR TARGET
Over 300 Local & International Vendors across 500+ Booths Featuring food, lifestyle, wellness, home living, and cra sectors.
LIVE ENGAGEMENT
Direct Sales & Exposure Reach thousands of engaged consumers and grassroots trade buyers through live sales, demos, sampling, and interactive workshops.
MEDIA SPOTLIGHT
Influencer & Media Visibility. Amplify brands presence through curated in influencer partnerships, live content, and media coverage designed to generate buzz.
BUSINESS LINKAGES
Practical B2B Linkages. Gain feedback on pricing, packaging, and product appeal while forging linkages with café chains, boutique stores, co-ops, and other trade partners.
STRATEGIC ACCESS
Trade Gateway. Kota Kinabalu is a growing trade and cultural hub with direct flight access from major ASEAN and Northeast Asian cities.
BONDED VENUE
Seamless Trade Access. SICC’s bonded status allows goods to enter under customs supervision for temporary sale, display, or re-export, making participation low-risk for first-time cross-border exhibitors.
REGIONAL REACH
ASEAN Exchange. Connecting brands, buyers, and business partners from Sabah and across East ASEAN, creating stronger cross-border trade opportunities and beyond.
Floor Plan
Sipadan Hall II & III, Level 4
(Fashion & Lifestyle)
Floor Plan
Kinabatangan Hall, Level 2
(Gourmet & Home Decor)
Exhibit at BIGSABAH Sale 2025
Position your brand where opportunities meet impact. Exhibit at BIGSABAH Sale 2025 and connect directly with consumers, buyers, and partners across East ASEAN.
BIGSABAH Sale Secretariat
Useful Links
Event Highlights
In Support of
