The BIGSABAH Advantage
The East ASEAN
Consumer Market
.
BIGSABAH Sale 2025 is more than a consumer fair as it serves as a strategic platform for businesses to connect with real buyers and trade partners across East ASEAN, a culturally aligned region defined by BIMP-EAGA with strong potential for cross-border growth. With a population of over 80 million, this strategic region is united by cultural connections, Halal trust and regional mobility.
BIGSABAH Sale 2025 offers direct engagement with consumers, trade buyers, and community-level businesses. It’s a proving ground to test products, validate demand, and build distribution networks — all within a market that welcomes authentic brands and regional partnerships. Whether you’re selling, scaling or scouting new partnerships, East ASEAN is your next business frontier.
What is BIMP-EAGA?
The Brunei Darussalam–Indonesia–Malaysia–Philippines East ASEAN Growth Area (BIMP-EAGA) is a dynamic subregional economic bloc comprising:
- Brunei Darussalam
- East Malaysia – Sabah, Sarawak, Labuan
- East Indonesia – Kalimantan, Sulawesi, Maluku, Papua
- Southern Philippines – Mindanao, Palawan
Why It Matters for Businesses?
HALAL CONFIDENCE, 80M STRONG
80 million peopl e with shared cultural ties and Halal trust.
CONNECT WITH CONSUMERS & SMEs
Dual access to consumers and small business buyers — cafés, boutique retailers, sourcing agents
SMART MARKET ACCESS
Practical market entry via short-haul flights, bonded logistics and sample-friendly policies
STRONG INSTITUTIONAL SUPPORT
Institutional support for SME growth, regional trade and cross-border collaboration
PROJECTED VISITORS
50,000+ Shoppers in 3 Days Families, domestic travellers, micro retailers, café buyers, sourcing agents
EXHIBITOR TARGET
Over 300 Local & International Vendors across 500+ Booths Featuring food, lifestyle, wellness, home living, and cra sectors.
LIVE ENGAGEMENT
Direct Sales & Exposure Reach thousands of engaged consumers and grassroots trade buyers through live sales, demos, sampling, and interactive workshops.
MEDIA SPOTLIGHT
Influencer & Media Visibility. Amplify brands presence through curated in influencer partnerships, live content, and media coverage designed to generate buzz.
BUSINESS LINKAGES
Practical B2B Linkages. Gain feedback on pricing, packaging, and product appeal while forging linkages with café chains, boutique stores, co-ops, and other trade partners.
STRATEGIC ACCESS
Trade Gateway. Kota Kinabalu is a growing trade and cultural hub with direct flight access from major ASEAN and Northeast Asian cities.
BONDED VENUE
Seamless Trade Access. SICC’s bonded status allows goods to enter under customs supervision for temporary sale, display, or re-export, making participation low-risk for first-time cross-border exhibitors.
REGIONAL REACH
ASEAN Exchange. Connecting brands, buyers, and business partners from Sabah and across East ASEAN, creating stronger cross-border trade opportunities and beyond.
BIGSABAH Sale Secretariat
Useful Links
Event Highlights
In Support of
