About BIGSABAH Sale
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BIGSABAH Sale is Sabah’s leading lifestyle and retail event, bringing together top brands in fashion, food, home, and technology. More than just a sale, it is a strategic platform that empowers local entrepreneurs, attracts regional and global participants, and drives economic momentum.
As a signature initiative by the Sabah International Convention Centre (SICC), BIGSABAH Sale reflects a bold vision for community development, cross-cultural engagement, and vibrant commerce. Positioned in Kota Kinabalu, a rising hub for regional trade and cultural exchange, the event offers unmatched visibility and opportunity, whether you’re launching a new brand, expanding into ASEAN or building regional connections.
In 2025, BIGSABAH SALE stands as a credible, low-risk launchpad for brands entering the East ASEAN Growth Area (BIMP-EAGA), providing a live marketplace to test products, generate sales and build consumer trust in one of Southeast Asia’s most culturally aligned and high-potential regions.
BIGSABAH SALE 2025
31 October – 2 November 2025
Sabah International Convention Centre (SICC)
From Vision to Regional Impact
What began as Sabah’s own consumer exhibition has quickly grown into a regional platform, drawing businesses and visitors from across ASEAN. Recognised nationally for its scale and innovation, the event bridges trade, culture, and community.
BORN FROM A VISION
The BIGSABAH Sale was launched in 2023 with a simple conviction: Sabah needed its own international exhibition to give local businesses the spotlight they deserved. Opportunities should not be waited for; they must be created. With Sabah International Convention Centre (SICC) as its stage, the event was designed to connect entrepreneurs with wider markets and showcase Sabah’s potential in a new era of growth and opportunity.
GROWING BEYOND BORDERS
From day one, the ambition was bigger than local. The success of the first edition inspired expansion into the East ASEAN region. With Brunei just 29 minutes away, and Jakarta and Manila within two hours, Sabah is strategically positioned as a regional hub. By welcoming regional participants, the BIGSABAH Sale now connects businesses to a market of nearly 90 million people.
RECOGNITION & GROWTH
In just two editions, the BIGSABAH Sale has grown in both scale and impact. In 2025, it earned national recognition when it was awarded the Consumer Exhibition Excellence Award (5,001–10,000 sqm) at the Malaysian Business Events Awards (MBEA), cementing its status as one of Malaysia’s most dynamic consumer exhibitions.
A MARKETPLACE LIKE NO OTHER
BIGSABAH Sale is more than just shopping, it’s where businesses thrive, cultures meet, and communities celebrate. With 300+ vendors, exclusive deals, and vibrant regional showcases, it offers an unforgettable experience for both buyers and sellers.
BORN FROM A VISION
The BIGSABAH Sale was launched in 2023 with a simple conviction: Sabah needed its own international exhibition to give local businesses the spotlight they deserved. Opportunities should not be waited for; they must be created. With Sabah International Convention Centre (SICC) as its stage, the event was designed to connect entrepreneurs with wider markets and showcase Sabah’s potential in a new era of growth and opportunity.
GROWING BEYOND BORDERS
From day one, the ambition was bigger than local. The success of the first edition inspired expansion into the East ASEAN region. With Brunei just 29 minutes away, and Jakarta and Manila within two hours, Sabah is strategically positioned as a regional hub. By welcoming regional participants, the BIGSABAH Sale now connects businesses to a market of nearly 90 million people.
RECOGNITION & GROWTH
In just two editions, the BIGSABAH Sale has grown in both scale and impact. In 2025, it earned national recognition when it was awarded the Consumer Exhibition Excellence Award (5,001–10,000 sqm) at the Malaysian Business Events Awards (MBEA), cementing its status as one of Malaysia’s most dynamic consumer exhibitions.
A MARKETPLACE LIKE NO OTHER
BIGSABAH Sale is more than just shopping, it’s where businesses thrive, cultures meet, and communities celebrate. With 300+ vendors, exclusive deals, and vibrant regional showcases, it offers an unforgettable experience for both buyers and sellers.
Showcase your products to 40,000+ shoppers, gain regional exposure across ASEAN, and connect with buyers through a vibrant platform designed to drive sales, visibility, and cross-border growth.
Discover exclusive deals, daily giveaways, and fresh experiences; from fashion and lifestyle to food and technology, while exploring Sabah’s largest retail showcase featuring local talents, regional favourites, and global brands.
Showcase your brand with impactful visibility, consumer engagement, and CSR initiatives; from exciting lucky draws to nurturing young culinary talent, while driving connections at Sabah’s largest lifestyle event.
Your Gateway to the East ASEAN Consumer Market
Positioned at the heart of BIMP-EAGA, Sabah offers small businesses a safe and practical entry into regional trade. With cultural familiarity, halal trust, short shipping routes, and strong institutional support, BIGSABAH Sale 2025 is the ideal platform to test-market products and connect with grassroots consumers across East ASEAN.
Join Us at BIGSABAH Sale 2025
Experience Sabah’s biggest marketplace of trade, culture, and celebration.
BIGSABAH Sale Secretariat
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