BIGSABAH Sale 2025

across markets, beyond borders

October
31
November
02
2025
BIGSABAH Sale 2025

Across Markets,
Beyond Borders
BIGSABAH Sale 2025

across markets, beyond borders
across markets,
beyond borders

31 October - 2 November
2025
October
31
November
02
2025
BIGSABAH SALE 2025
31 October – 2 November 2025
Sabah International Convention Centre (SICC)
Across Markets, Beyond Borders
More than a marketplace. BIGSABAH Sale is a smart launchpad for brands and businesses entering ASEAN.
Affordable. Authentic. Actionable.
This is where products are tested, sales are made, and buyer trust is built across East ASEAN.


ACTIONABLE
Gain real insights from sales, demos and buyer feedback to help you refine your product, pricing and packaging before scaling up.

AFFORDABLE
Booths start from RM2,500 (approx. USD 650) with options for shared logistics, group pavilions and SME support, making regional exposure accessible for small businesses.

AUTHENTIC
East ASEAN shares strong cultural ties, including Halal values, heritage crafts, and regional tastes, making it easier for your products to connect across Brunei, Indonesia, Malaysia, and the Philippines.

AWARD
BIGSABAH Sale 2024 earned the Malaysia Business Events Awards for Consumer Exhibition Excellence (5,001 – 10,000sqm), underscoring its proven success and industry recognition.

ACTIONABLE
Gain real insights from sales, demos and buyer feedback to help you refine your product, pricing and packaging before scaling up.

AFFORDABLE
Booths start from RM2,500 (approx. USD 650) with options for shared logistics, group pavilions and SME support, making regional exposure accessible for small businesses.

AUTHENTIC
East ASEAN shares strong cultural ties including Halal values, heritage cras and regional tastes, making it easier for your products to connect across Brunei, Indonesia, Malaysia and the Philippines.

AWARD
BIGSABAH Sale 2024 earned the Malaysia Business Events Awards for Consumer Exhibition Excellence, underscoring its proven success and industry recognition.
Updates on Community Efforts regarding Coronavirus




Be Part of BIGSABAH Sale 2025
Real Markets . Real Sales . Real Growth
Showcase your products to 50,000+ shoppers, gain regional exposure across ASEAN, and connect with buyers through a vibrant platform designed to drive sales, visibility, and cross-border growth.
Discover exclusive deals, daily giveaways, and fresh experiences; from fashion and lifestyle to food and technology, while exploring Sabah’s largest retail showcase featuring local talents, regional favourites, and global brands.
Showcase your brand with impactful visibility, consumer engagement, and CSR initiatives; from exciting lucky draws to nurturing young culinary talent, while driving connections at Sabah’s largest lifestyle event.
Your Gateway to the East ASEAN Consumer Market
Positioned at the heart of BIMP-EAGA, Sabah offers small businesses a safe and practical entry into regional trade. With cultural familiarity, halal trust, short shipping routes, and strong institutional support, BIG SABAH Sale 2025 is the ideal platform to test-market products and connect with grassroots consumers across East ASEAN.
Explore Online Services & Resource


A Vision for Growth
Waiting was never an option. With a world class facility at our fingertips, we had to put it to work, not just for the venue, but to empower Sabah’s entrepreneurs, boost the wider economy and serve as a catalyst for nation building (Pemangkin Pembangunan Negara). BIGSABAH Sale 2025, Across Markets, Beyond Borders.
Rosmawati
Datuk Dr. Hajah Rosmawati Hj Lasuki J.P
Organising Chairperson for BIGSABAH Sale
cum Chief Executive Officer, Sabah International Convention Centre

A Vision for Growth
Waiting was never an option. With a world class facility at our fingertips, we had to put it to work, not just for the venue, but to empower Sabah’s entrepreneurs, boost the wider economy and serve as a catalyst for nation building (Pemangkin Pembangunan Negara). BIGSABAH Sale 2025, Across Markets, Beyond Borders.
Rosmawati
Datuk Dr. Hajah Rosmawati Hj Lasuki J.P
Organising Chairperson for BIGSABAH Sale
cum Chief Executive Officer, Sabah International Convention Centre


A Vision for Growth
Waiting was never an option. With a world class facility at our fingertips, we had to put it to work, not just for the venue, but to empower Sabah’s entrepreneurs, boost the wider economy and serve as a catalyst for nation building (Pemangkin Pembangunan Negara). BIGSABAH Sale 2025, Across Markets, Beyond Borders.
Rosmawati
Datuk Dr. Hajah Rosmawati Hj Lasuki J.P
Datuk Dr. Hajah Rosmawati Hj Lasuki J.P
Organising Chairperson for BIGSABAH Sale
cum Chief Executive Officer, Sabah International Convention Centre
BIGSABAH SALE 2024
Event
Highlights
BIGSABAH SALE
In The News!
BIGSABAH SALE
In The News!
BIGSABAH SALE
In The News!
BIGSABAH Sale Secretariat
Sabah International Convention Centre (SICC)
Tanjung Lipat, Jalan Tun Fuad Stephens,
88400 Kota Kinabalu, Sabah, Malaysia.
T: (+6013) 916 1291 • E: info@siccsabah.com
Useful Links
Event Highlights
- BIGSABAH Voice 2025
- Sabah e-Sports Championship Cup 2025
- BIGSABAH Culinary Studio