BIGSABAH Sale 2025

across markets, beyond borders

across markets,
beyond borders

BIGSABAH Sale 2025 - Date

31 October - 2 November

2025

October

31

November

02

2025

BIGSABAH SALE 2025

31 October – 2 November 2025

Sabah International Convention Centre (SICC)

Across Markets, Beyond Borders

More than a marketplace. BIGSABAH Sale is a smart launchpad for brands and businesses entering ASEAN.


Affordable. Authentic. Actionable.


This is where products are tested, sales are made, and buyer trust is built across East ASEAN.

BIGSABAH-Sale-2024-3

ACTIONABLE

Gain real insights from sales, demos and buyer feedback to help you refine your product, pricing and packaging before scaling up.

AFFORDABLE

Booths start from RM2,500 (approx. USD 650) with options for shared logistics, group pavilions and SME support, making regional exposure accessible for small businesses.

AUTHENTIC

East ASEAN shares strong cultural ties, including Halal values, heritage crafts, and regional tastes, making it easier for your products to connect across Brunei, Indonesia, Malaysia, and the Philippines.

AWARD

BIGSABAH Sale 2024 earned the Malaysia Business Events Awards for Consumer Exhibition Excellence (5,001 – 10,000sqm), underscoring its proven success and industry recognition.

ACTIONABLE

Gain real insights from sales, demos and buyer feedback to help you refine your product, pricing and packaging before scaling up.

AFFORDABLE

Booths start from RM2,500 (approx. USD 650) with options for shared logistics, group pavilions and SME support, making regional exposure accessible for small businesses.

AUTHENTIC

East ASEAN shares strong cultural ties including Halal values, heritage cras and regional tastes, making it easier for your products to connect across Brunei, Indonesia, Malaysia and the Philippines.

AWARD

BIGSABAH Sale 2024 earned the Malaysia Business Events Awards for Consumer Exhibition Excellence, underscoring its proven success and industry recognition.

Updates on Community Efforts regarding Coronavirus

The State Dept of Health (MSDH) has activated the COVID-19 hotline to answer questions from the general public from 8 a.m. to 5 p.m., Mon- Fri.

Be Part of BIGSABAH Sale 2025

Real Markets . Real Sales . Real Growth

Showcase your products to 50,000+ shoppers, gain regional exposure across ASEAN, and connect with buyers through a vibrant platform designed to drive sales, visibility, and cross-border growth.

Discover exclusive deals, daily giveaways, and fresh experiences; from fashion and lifestyle to food and technology, while exploring Sabah’s largest retail showcase featuring local talents, regional favourites, and global brands.

Showcase your brand with impactful visibility, consumer engagement, and CSR initiatives; from exciting lucky draws to nurturing young culinary talent, while driving connections at Sabah’s largest lifestyle event.

The City is required to give notice to the public on a wide range of matters including planning, development and heritage activity, fees and budgets, property sales and other subjects.
Visiting Oxfort? New to the city? Drop by the Tourist Information Centre at Union Station. Get email updates on City-produced festivals & events featuring arts, culture, food, music & spectacle.
Meetings, agendas and minutes for City Council, Committees and Community Councils. Meetings, agendas and minutes for City Council, Committees and Community Councils.

Your Gateway to the East ASEAN Consumer Market

Positioned at the heart of BIMP-EAGA, Sabah offers small businesses a safe and practical entry into regional trade. With cultural familiarity, halal trust, short shipping routes, and strong institutional support, BIG SABAH Sale 2025 is the ideal platform to test-market products and connect with grassroots consumers across East ASEAN.

Shoppers
> 0
Booths
0 +
Vendors
0 +
Days
0
Screenshot
Datuk-Hajah-Photo-2

A Vision for Growth

Waiting was never an option. With a world class facility at our fingertips, we had to put it to work, not just for the venue, but to empower Sabah’s entrepreneurs, boost the wider economy and serve as a catalyst for nation building (Pemangkin Pembangunan Negara). BIGSABAH Sale 2025, Across Markets, Beyond Borders.

Rosmawati

Datuk Dr. Hajah Rosmawati Hj Lasuki J.P 
Organising Chairperson for BIGSABAH Sale
cum Chief Executive Officer, Sabah International Convention Centre

Datuk-Hajah-Photo-2

A Vision for Growth

Waiting was never an option. With a world class facility at our fingertips, we had to put it to work, not just for the venue, but to empower Sabah’s entrepreneurs, boost the wider economy and serve as a catalyst for nation building (Pemangkin Pembangunan Negara). BIGSABAH Sale 2025, Across Markets, Beyond Borders.

Rosmawati

Datuk Dr. Hajah Rosmawati Hj Lasuki J.P 
Organising Chairperson for BIGSABAH Sale
cum Chief Executive Officer, Sabah International Convention Centre

Screenshot
Datuk-Hajah-Photo-2

A Vision for Growth

Waiting was never an option. With a world class facility at our fingertips, we had to put it to work, not just for the venue, but to empower Sabah’s entrepreneurs, boost the wider economy and serve as a catalyst for nation building (Pemangkin Pembangunan Negara). BIGSABAH Sale 2025, Across Markets, Beyond Borders.

Rosmawati

Datuk Dr. Hajah Rosmawati Hj Lasuki J.P 
Datuk Dr. Hajah Rosmawati Hj Lasuki J.P 
Organising Chairperson for BIGSABAH Sale
cum Chief Executive Officer, Sabah International Convention Centre

BIGSABAH SALE 2024

Event
Highlights

Participating Companies
+
State Pavillioins
B2B Meeting
Poacket Talks

BIGSABAH SALE

In The News!

The Story of BIGSABAH Sale – Taking Your Business Across Markets, Beyond Borders

Interview

...
Read More The Story of BIGSABAH Sale – Taking Your Business Across Markets, Beyond Borders

BIGSABAH Sale to Feature 500 Booths in Upcoming Event

News

KOTA KINABALU: Sabah has great potential as a leading destination for Business Events (BE) or Meeting, Incentive, Convention &...
Read More BIGSABAH Sale to Feature 500 Booths in Upcoming Event

Bigger BigSabah Sale Next Year: Organisers

News

Kota Kinabalu: The Sabah International Convention Centre (SICC) has taken up the challenge to hold the 3rd International BigSabah Sale on...
Read More Bigger BigSabah Sale Next Year: Organisers

BIGSABAH SALE

In The News!

The Story of BIGSABAH Sale – Taking Your Business Across Markets, Beyond Borders

Interview

...
Read More The Story of BIGSABAH Sale – Taking Your Business Across Markets, Beyond Borders

BIGSABAH Sale to Feature 500 Booths in Upcoming Event

News

KOTA KINABALU: Sabah has great potential as a leading destination for Business Events (BE) or Meeting, Incentive, Convention &...
Read More BIGSABAH Sale to Feature 500 Booths in Upcoming Event

Bigger BigSabah Sale Next Year: Organisers

News

Kota Kinabalu: The Sabah International Convention Centre (SICC) has taken up the challenge to hold the 3rd International BigSabah Sale on...
Read More Bigger BigSabah Sale Next Year: Organisers

BIGSABAH Sale 2024 – Sabah’s Largest Consumer Event Returns with Global Participation

News

The BIGSABAH Sale is set to make its highly anticipated return for its second edition from 25th to 27th October 2024, at the Sabah...
Read More BIGSABAH Sale 2024 – Sabah’s Largest Consumer Event Returns with Global Participation

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